Brain file (your business on one page)

# [Business name]: brain file
<!-- One page. Plain words, your words. If you don't know something yet, put it under Open questions. Never leave a guess in here: the AI will treat it as true. -->

## What we sell
<!-- One line per offer: name, who it's for, price or price range, what's included, what they walk away with. Say whether prices include GST. -->
- [Offer]: [price]. [Who it's for]. [What's included, with limits, e.g. "up to 80 transactions a month"].

## What we don't sell
<!-- Jobs you turn down, things people wrongly assume you do, and who you refer them to. This is what stops the AI writing an ad for something you don't do. -->
- [Thing we don't do]. We refer to [name], [where].

## Who buys
<!-- The situation they're in when they contact you, what they've already tried, what they're worried about. Two to four sentences. -->

## Their words
<!-- Phrases customers actually say or write, copied exactly. Pull them from emails, reviews and enquiries. Five to ten is plenty. -->
- "[exact phrase]"

## How we sound
<!-- Five checkable rules, a sign-off and a never-use list. If you've filled the tone-of-voice template, paste its rules here. -->
1. [Rule you could check, e.g. "Short sentences. Explain jargon the first time."]
Sign-off: [e.g. "Cheers, Mel"]
Never use: [words]

## What we can prove
<!-- Only facts you could show someone: review score and count with the date you checked, years in business, qualifications, named results. For each client result, note whether you have permission to name them. -->
- [Fact] ([where the evidence lives], [checked when]). Permission to name: [yes / no / not asked].

## How we work
<!-- The operational details the AI otherwise invents: hours, how to contact you, response times, payment terms, turnaround times, what happens if someone leaves. Only write what's true today. -->
- Hours and contact: [ ]
- Payment terms: [ ]
- Typical turnaround: [ ]
- If a client leaves or cancels: [ ]

## Red lines
<!-- Never invent, never promise, never send without checking. Include any regulatory limits on what you can advise on. -->
- Never [ ]
- Nothing goes to a client without [name] reading it first.

## Open questions
<!-- Anything you haven't decided or haven't checked. The AI will ask you instead of guessing. -->
- [ ]