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Rewrite a service page in your customers' words
Your service page rewritten around the customer's problem.
What it does
Shows what isn't working on a page, then rewrites it around the customer's problem, using only proof you have. Replaces a copywriting brief and several rounds of back and forth.
Use it when
When a page gets visits but no enquiries, or when it still describes what you sold three years ago.
What you need
- The current page text
- Your brain file Use the template
- Your proof: reviews, results and client quotes you can use Use the template
Connect these for better results
- Web fetch (Built into Claude)Claude can read the live page from its link instead of you pasting it.
The prompt
Copy it, fill in the [BRACKETS], and paste it into Claude.
Use my brain file (in this Project, or pasted below), especially "Their words" and "What we can prove". If you don't have it, ask me for the basics first.
My current page: [PASTE THE PAGE TEXT]
Who it's for: [THE CUSTOMER]
What I want them to do: [BOOK / CALL / ENQUIRE]
1. Tell me in five bullets what isn't working, quoting the lines.
2. Rewrite the page with: a headline that names the customer's problem in their words; who it's for and who it isn't for; what's included, as a list; how it works in three to five steps; proof, only from the brain file; the price, or how pricing works, if I've given it; three to five FAQs; one call to action.
3. Mark every claim you couldn't back up with [NEEDS PROOF]. Don't add timeframes ("usually done in five weeks"), service promises or how often something happens unless they're in my brain file or this message.