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Your one-page brain file

A one-page file that stops the AI guessing about your business.

What it does

Interviews you about your business and writes a one-page file the AI reads before every job. Replaces re-explaining your business at the top of every chat.

Use it when

First. Before any other code on this list. Update it when your offer or prices change.

What you need

  • Your offers and prices
  • A few phrases customers actually use
  • What you never want said
  • The full fill-in version, if you'd rather type than be interviewed Use the template

Connect these for better results

  • Google Drive (MCP connector)Claude can read your existing price list, service pages and old proposals while it interviews you, so it asks fewer questions. Claude's built-in connector; check availability on your plan.

The prompt

Copy it, fill in the [BRACKETS], and paste it into Claude.

Help me write a one-page brain file about my business. You'll use it as background for everything I ask you to do from now on.

Here's what I can tell you right now (rough is fine, dictate it if you like):
[WHAT YOU SELL, WHO BUYS IT, WHAT IT COSTS, HOW YOU LIKE TO SOUND, ANYTHING YOU NEVER WANT SAID]

Do this:
1. Ask me up to eight short questions to fill the gaps, all in one message, numbered. Skip anything I've already answered.
2. When I reply, write the brain file in markdown under exactly these headings:
- What we sell: each offer, who it's for, the price or price range, what the customer walks away with
- What we don't sell: the jobs we turn down and the things people wrongly assume we do
- Who buys: the situation they're in when they contact us, what they've already tried, what they're worried about
- Their words: phrases customers actually use, exactly as I gave them
- How we sound: five rules that can be checked (like "short sentences" or "no exclamation marks"), plus words we never use
- What we can prove: only facts I've given you, and where the evidence lives
- How we work: hours, how to reach us, payment terms, typical turnaround times, what happens if someone leaves. Only what I've told you
- Red lines: what you must never invent, never include and never send without me checking
- Open questions: anything still missing
3. Keep it to one page. Use my words, not marketing words.
4. Don't invent anything. No numbers, names, reviews or results I didn't give you, and don't turn one example into "usually". If something's missing, put it under Open questions.

Save the result as brain.md. In Claude.ai, add it to a Project's files so every chat in that Project starts with it.

See all 25 codes

Get all of them by email

I'll email you the full list so it's saved, then a three minute screen recording of me using one on a real job. One question so I send you the right things.

Do you already run a business?

You'll get the walkthrough, then a short series of emails on building with AI, and the weekly build notes. Unsubscribe in one click, any time. See the privacy policy.

What's next

AI Install

These codes are the jobs. AI Install is three live days where we build what sits behind them with you: your brain, your rules and your checks, then the websites, apps and automations that run on them. You own all of it when we finish. Cohort 1.

Three live days building the websites, apps and automations your business runs on. You own all of it.

Next cohort
10 to 12 November 2026
Price
US$999 early bird until Saturday 31 October, 11:59pm Melbourne time, then US$1,360
When
9am Melbourne (AEDT) each day. That is 2pm PT and 5pm ET the day before.