Locals cannot find you.
You service forty suburbs and rank in one. Someone two suburbs over searches for what you do and gets a competitor with worse reviews and a better page.
SEO services · Melbourne
Get found in every suburb you service.
Your customers go to AI before they go to Google. Be found in both.
We build suburb-level local SEO that ranks on Google and earns mentions in ChatGPT, Perplexity, Gemini and Claude. Coverage that compounds, for less than it costs to do the old way.
- Suburb-level coverage
- AEO ready
- Six engines
- Built in Melbourne
Free snapshot
Show me where I am winning and losing.
We will check what you rank for locally, what the AI engines say about you, and send back a short read on both. One business day.
Built to be found across
-
Google -
Bing -
ChatGPT -
Perplexity -
Gemini -
Claude
The problem
If any of this sounds familiar.
Search stopped being ten blue links a while ago. Most local marketing has not caught up, which is exactly why the gap is worth taking.
AI engines do not know you exist.
Someone asks ChatGPT or Perplexity who is best in Melbourne for your service. Your name does not come up. That is the new front page, and almost nobody is optimising for it.
Manual SEO does not scale.
One page per suburb at agency rates costs more than the leads it produces. So you stop after four. So you do not rank. So you do not get found.
You are renting your leads.
hipages, Airtasker, Oneflare and the rest clip 15 to 30 per cent off the top of every job. You feel that monthly, and it never stops.
The shift
Search changed. Most agencies have not noticed.
Your customers ask Google. Then they ask ChatGPT. Then Perplexity, Gemini, Claude. Those answers are assembled from completely different signals than the old ranked list: structured data, entity recognition, and how deeply a business is covered by location.
We build both layers, so you show up where the decision is actually being made now rather than where it was made in 2019.
Get a free snapshotThe old game
- One page, one city
- Ten blue links
- Keywords
- Google only
- Written by hand, four pages a month
What we build
- A page per suburb you service
- Named in the answer, not ranked below it
- Entities and structured facts
- Six engines and counting
- Systemised, hundreds of pages
Receipts
Real numbers, from systems we shipped.
1,085
Location pages published at scale
31
Page-one keywords in month one
30%
Year on year organic traffic lift
6+
Engines covered, not just Google
Why this wins
Local plus AI changes the maths.
You stop fighting national competitors for one keyword, and start owning the questions your actual customers ask, in the engines they ask them in.
Buyers, not browsers
A suburb in the search is intent. Someone typing "best X in Coburg" has already decided to buy and is choosing who from. Suburb-level pages put you in that decision.
Every engine that matters
Classic local SEO covers Google and Maps. Answer Engine Optimisation covers what the AI assistants say when asked. They run on different signals, and we build for both at once.
Coverage without a content team
Set the system, run the rhythm. Visibility compounds suburb by suburb without hiring anyone, at a fraction of what doing it by hand would cost.
Where this sits
Local SEO is one engine of three. As your AI transformation partner we also build the sales systems behind the enquiries this generates, and automate the operations work that turns up when volume increases. Ranking is only useful if you can service what it brings in.
Questions, answered straight.
What is AI local SEO, really?
Two layers. Layer one is classic local SEO: Google Maps, suburb-level pages, structured data, reviews. Layer two is Answer Engine Optimisation, the signals that decide whether ChatGPT, Perplexity, Gemini and Claude name your business when someone asks them for a local service. We build both at once because they feed each other.
How is this different from normal SEO?
Normal SEO targets Google’s ranked list. This also targets the answer an AI assistant gives, which is a different game: structured data, entity mentions across the web, depth of coverage by location, and consistency of the facts about your business everywhere they appear.
Why publish so many pages?
Because intent is suburb-specific. Someone in Brunswick searching for a plumber in Brunswick wants a Brunswick result, not a generic Melbourne one. A library of genuine suburb pages will outrank one thin page every time.
Will Google penalise AI-assisted content?
Not when it is useful, accurate and original to your business. Google’s policy is about quality and intent, not about who typed it. Our content systems are voice-trained, grounded in real local detail, and fact-checked before anything publishes.
How long until I see results?
First-page rankings usually land in one to three months. Mentions in AI engines can start within weeks of the foundations going in, because those engines re-crawl faster. A real example: a service business hit 31 page-one keywords in month one.
Does this only work in Melbourne?
Melbourne is where we are based, but the system does not care about the postcode. We have shipped libraries for clients targeting regional Australia and outside it. If your customers search for what you do, this works.
Find out what you currently rank for. And what you do not.
The snapshot is free and takes us about twenty minutes. You will get a straight read on your local and AI visibility whether you work with us or not.