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Idea to Launch Checklist

Step 5 of 8

Logo

A logo brief, three directions and a draft to build.

You finish with

A logo brief, three concept directions, and one direction built as a working draft in a free design tool.

Why it matters

You need something consistent on your profile, website and invoices. Be realistic about AI image tools: they give you a starting sketch, often with garbled lettering, so build the clean version yourself in a design tool, or hand the brief to a designer.

What you need

  • Your name and brand sheet

Connect these for better results

  • Canva (MCP connector)Builds a first draft of the chosen direction for you to finish. Claude's built-in connector; check availability on your plan.

The prompt

Copy it, fill in the [BRACKETS], and paste it into Claude.

Help me brief a logo. Don't try to design the final logo. I want a clear brief and three concept directions I can try.

Business name: [NAME]
What it does, in one line: [YOUR OFFER]
Brand sheet (colours, fonts, feel): [PASTE IT]
Where the logo will appear: [E.G. SOCIAL PROFILE, WEBSITE, INVOICES, SIGNAGE, UNIFORMS]
Logos I like, and why: [OPTIONAL]

Give me:
1. A one-page logo brief: what it must communicate, where it will be used, the sizes it must work at (including tiny, like a profile picture), colours and fonts, and what to avoid.
2. Three concept directions. For each: the idea in one sentence, what it looks like (shapes, layout, lettering), why it suits the business, and the risk (too generic, hard to read small, and so on).
3. For each direction, a short prompt I can paste into an image tool for a rough sketch, plus step-by-step instructions to build a clean version in Canva using its text and shape tools.
4. A test list: does it read at small sizes, in one colour, and on both dark and light backgrounds?

If I'm planning to spend serious money on signage or register a trade mark, remind me to have a designer finish it. No dollar figures, costs or quantities anywhere in your answer: tell me how to get a quote instead.

Done when: You have one logo that passes the test list, saved as a file you can put on your profile and invoices.

All 8 steps

Get the whole checklist by email

I'll email you all eight steps so they're saved, then a three minute screen recording of me running a step on a real idea. One question so I send you the right things.

Do you already run a business?

You'll get the walkthrough, then a short series of emails on building with AI, and the weekly build notes. Unsubscribe in one click, any time. See the privacy policy.

What's next

Launch Lab

Launch Lab is three days where we do these eight steps with you, live. Bring the idea. Cohort 1.

Three live days. Research, offer, brand, socials, logo, your AI brain, skills and a launch plan, done with you.

Next cohort
3 to 5 November 2026
Price
US$79 early bird until Saturday 31 October, 11:59pm Melbourne time, then US$99
When
9am Melbourne (AEDT) each day. That is 2pm PT and 5pm ET the day before.