Idea to Launch Checklist
Step 3 of 8
Branding
Name ideas, voice rules, colours and fonts on one page.
You finish with
A one-page brand sheet: a name shortlist, a one-line description, voice rules, two colour palettes and two font pairings to try.
Why it matters
Branding at this stage is about being clear and consistent, not clever. A simple sheet stops you redesigning everything every time you post.
What you need
- Your one-sentence offer
- Three words for the feel, and brands you like
Connect these for better results
- Canva (MCP connector)Sets the palettes and fonts up as a brand kit you can use straight away. Claude's built-in connector; check availability on your plan.
The prompt
Copy it, fill in the [BRACKETS], and paste it into Claude.
Help me build a simple brand for my offer. Plain and usable beats clever.
My offer: [YOUR ONE-SENTENCE OFFER]
Who it's for: [THE CUSTOMER]
Three words for how I want it to feel: [E.G. CALM, SHARP, LOCAL]
Brands I like the look or sound of, any industry: [NAMES OR LINKS]
Names I'm already considering: [OPTIONAL]
Give me:
1. Ten name ideas in mixed styles (descriptive, made-up, built on my own name). For each, one line on why it fits and any obvious problem, like being hard to spell or too close to a known brand.
2. A one-line description of the business that a customer would understand straight away.
3. Voice: five rules that can be checked (like "short sentences" or "no jargon") and ten words I should never use.
4. Colour: two palettes, each with three or four colours as hex codes and where each one is used. Check that text colours have enough contrast to read easily.
5. Type: two font pairings that are free on Google Fonts.
Then remind me to check my shortlisted names before I commit: the domain, the social handles, the business name register and a trade mark search (in Australia, that's ASIC and IP Australia).Done when: You've picked one name, checked it's available, and saved your brand sheet where you'll find it again.